{"id":20609,"date":"1998-03-31T14:11:41","date_gmt":"1998-03-31T14:11:41","guid":{"rendered":"https:\/\/www.michaelkrass.com\/?post_type=demos&#038;p=20609"},"modified":"2021-06-02T06:42:18","modified_gmt":"2021-06-02T06:42:18","slug":"kfc-case-film-voice-over","status":"publish","type":"demos","link":"https:\/\/www.michaelkrass.com\/nl\/demos\/kfc-case-film-voice-over\/","title":{"rendered":"KFC McHack voice-over"},"content":{"rendered":"<h1 style=\"text-align: left;\">McHack<\/h1>\n<h4 style=\"text-align: left;\"><em>voice-over<\/em><\/h4>\n<h4 style=\"text-align: left;\"><em>case film<\/em><\/h4>\n<p style=\"text-align: left;\">The clever people at <a href=\"https:\/\/ogilvy.nl\/\" target=\"_blank\" rel=\"noopener\">Ogilvy&#8217;s<\/a> decided to give McDonald&#8217;s a run for their money when the golden arches started selling fried chicken. They introduced the McHack &#8211; #GetTheOriginal, a mobile tool that turned each and every McDonald\u2019s Crispy Chicken ad into KFC\u2019s Original Recipe Chicken. Customers simply had to snap any McDonald\u2019s Crispy Chicken ad and they received a coupon for the real deal at KFC. Hand-breaded, fresh and finger-lickin&#8217; good! This case film describes the effects of the prize-winning campaign.<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: left;\"><a href=\"https:\/\/www.michaelkrass.com\/voice-over\/#listen_to_more_demos\">Listen to more demos<\/a><\/h4>\n","protected":false},"featured_media":303,"template":"","demo-category":[27],"demo-terms":[39,45],"class_list":["post-20609","demos","type-demos","status-publish","has-post-thumbnail","hentry","demo-category-case-films","demo-terms-authoritative","demo-terms-energetic"],"_links":{"self":[{"href":"https:\/\/www.michaelkrass.com\/nl\/wp-json\/wp\/v2\/demos\/20609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.michaelkrass.com\/nl\/wp-json\/wp\/v2\/demos"}],"about":[{"href":"https:\/\/www.michaelkrass.com\/nl\/wp-json\/wp\/v2\/types\/demos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.michaelkrass.com\/nl\/wp-json\/wp\/v2\/media\/303"}],"wp:attachment":[{"href":"https:\/\/www.michaelkrass.com\/nl\/wp-json\/wp\/v2\/media?parent=20609"}],"wp:term":[{"taxonomy":"demo-category","embeddable":true,"href":"https:\/\/www.michaelkrass.com\/nl\/wp-json\/wp\/v2\/demo-category?post=20609"},{"taxonomy":"demo-terms","embeddable":true,"href":"https:\/\/www.michaelkrass.com\/nl\/wp-json\/wp\/v2\/demo-terms?post=20609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}