I am an American who has been living in The Netherlands for over 30 years. I’ve directed and produced documentary and factual TV as well as corporate film. I do lots of voice-overs, and present and act from time to time.

Most of my film work these days is for organizations. I don’t see corporate communication as a side-job any more: we all work, and reflecting on how we do that is important to having a fulfilling life. I approach these productions the same way I approach documentary television: honest, well-filmed and character-driven. I work with good crews and editors because I think it shows.


The older I get, the more voice work I do. I’m the friendly, wise man: trust me; I know what I’m talking about.


My speciality is what they like to call mid-Atlantic: I’m a native speaker, but you’re not quite sure where I’m from. I do work for companies like Heineken, Sage, Phillips, ING, Mammoet, Qatar Airlines, About You, Tommy Hilfiger, Adidas and Nissan, as well as case films for Ogilvy and TBWA – and a few documentaries for television and radio.

At one point I hoped to be a famous actor. Never happened. But it makes a nice addition to my day job. As an American sometimes-actor in Holland, you usually play… the American. I’ve appeared as Bobby Kennedy, a Lockheed official, the Undersecretary of State during World War II, Bill Clinton and Frank Sinatra in the story of Freddy Heineken. I was the villain in the first season of Nickelodeon’s Hinter Street, which is apparently broadcast in 100 countries.



I’d love to hear from you. I’m open to ideas and enjoy collaborating. I’m interested in how the world works and would like to contribute to its future well-being.

Michael Krass
Telephone: +31 6 28270094